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---
date: '2022-11-21T06:31:05'
hypothesis-meta:
created: '2022-11-21T06:31:05.094140+00:00'
document:
title:
- 8 Years on the Road
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- consulting
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- exact: "I\u2019ve been using this phrase \u201Cthe next most useful thing\u201D\
\ as a guiding light for my consulting work - I\u2019m obsessed with being\
\ useful not just right. I\u2019ve always rejected the fancy presentation\
\ in favor of the next most useful thing, and I simply took my eye off the\
\ ball with this one. I\u2019m not even sure the client views this project\
\ as a real disappointment, there was still some value in it, but I\u2019\
m mad at myself personally for this one. A good reminder not to take your\
\ eye off the ball. And to push your clients beyond what they tell you the\
\ right answer is."
prefix: ' hiring their marketing team).
'
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Anyway, while consulting work '
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source: https://tomcritchlow.com/2022/11/10/8-years-on-the-road/
text: The customer is not always right (just in matters of taste). Part of consultancy
is providing stewardship and pushing back, just like any role I guess
updated: '2022-11-21T06:31:05.094140+00:00'
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display_name: James Ravenscroft
in-reply-to: https://tomcritchlow.com/2022/11/10/8-years-on-the-road/
tags:
- self-employed
- consulting
- hypothesis
type: annotation
url: /annotation/2022/11/21/1669012265
---
<blockquote>Ive been using this phrase “the next most useful thing” as a guiding light for my consulting work - Im obsessed with being useful not just right. Ive always rejected the fancy presentation in favor of the next most useful thing, and I simply took my eye off the ball with this one. Im not even sure the client views this project as a real disappointment, there was still some value in it, but Im mad at myself personally for this one. A good reminder not to take your eye off the ball. And to push your clients beyond what they tell you the right answer is.</blockquote>The customer is not always right (just in matters of taste). Part of consultancy is providing stewardship and pushing back, just like any role I guess