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+---
+date: '2022-11-21T06:31:05'
+hypothesis-meta:
+  created: '2022-11-21T06:31:05.094140+00:00'
+  document:
+    title:
+    - 8 Years on the Road
+  flagged: false
+  group: __world__
+  hidden: false
+  id: E2tl0GlmEe2cZXOxi8VhuA
+  links:
+    html: https://hypothes.is/a/E2tl0GlmEe2cZXOxi8VhuA
+    incontext: https://hyp.is/E2tl0GlmEe2cZXOxi8VhuA/tomcritchlow.com/2022/11/10/8-years-on-the-road/
+    json: https://hypothes.is/api/annotations/E2tl0GlmEe2cZXOxi8VhuA
+  permissions:
+    admin:
+    - acct:ravenscroftj@hypothes.is
+    delete:
+    - acct:ravenscroftj@hypothes.is
+    read:
+    - group:__world__
+    update:
+    - acct:ravenscroftj@hypothes.is
+  tags:
+  - self-employed
+  - consulting
+  target:
+  - selector:
+    - endContainer: /div[1]/div[3]/p[22]
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+      startContainer: /div[1]/div[3]/p[22]
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+    - end: 8573
+      start: 8011
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+    - exact: "I\u2019ve been using this phrase \u201Cthe next most useful thing\u201D\
+        \ as a guiding light for my consulting work - I\u2019m obsessed with being\
+        \ useful not just right. I\u2019ve always rejected the fancy presentation\
+        \ in favor of the next most useful thing, and I simply took my eye off the\
+        \ ball with this one. I\u2019m not even sure the client views this project\
+        \ as a real disappointment, there was still some value in it, but I\u2019\
+        m mad at myself personally for this one. A good reminder not to take your\
+        \ eye off the ball. And to push your clients beyond what they tell you the\
+        \ right answer is."
+      prefix: ' hiring their marketing team).
+
+
+        '
+      suffix: '
+
+
+        Anyway, while consulting work '
+      type: TextQuoteSelector
+    source: https://tomcritchlow.com/2022/11/10/8-years-on-the-road/
+  text: The customer is not always right (just in matters of taste). Part of consultancy
+    is providing stewardship and pushing back, just like any role I guess
+  updated: '2022-11-21T06:31:05.094140+00:00'
+  uri: https://tomcritchlow.com/2022/11/10/8-years-on-the-road/
+  user: acct:ravenscroftj@hypothes.is
+  user_info:
+    display_name: James Ravenscroft
+in-reply-to: https://tomcritchlow.com/2022/11/10/8-years-on-the-road/
+tags:
+- self-employed
+- consulting
+- hypothesis
+type: reply
+url: /replies/2022/11/21/1669012265
+
+---
+
+
+
+ <blockquote>I’ve been using this phrase “the next most useful thing” as a guiding light for my consulting work - I’m obsessed with being useful not just right. I’ve always rejected the fancy presentation in favor of the next most useful thing, and I simply took my eye off the ball with this one. I’m not even sure the client views this project as a real disappointment, there was still some value in it, but I’m mad at myself personally for this one. A good reminder not to take your eye off the ball. And to push your clients beyond what they tell you the right answer is.</blockquote>The customer is not always right (just in matters of taste). Part of consultancy is providing stewardship and pushing back, just like any role I guess