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I’ve been using this phrase “the next most useful thing” as a guiding light for my consulting work - I’m obsessed with being useful not just right. I’ve always rejected the fancy presentation in favor of the next most useful thing, and I simply took my eye off the ball with this one. I’m not even sure the client views this project as a real disappointment, there was still some value in it, but I’m mad at myself personally for this one. A good reminder not to take your eye off the ball. And to push your clients beyond what they tell you the right answer is. |
hiring their marketing team).
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Anyway, while consulting work |
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https://tomcritchlow.com/2022/11/10/8-years-on-the-road/ |
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The customer is not always right (just in matters of taste). Part of consultancy is providing stewardship and pushing back, just like any role I guess |
2022-11-21T06:31:05.094140+00:00 |
https://tomcritchlow.com/2022/11/10/8-years-on-the-road/ |
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James Ravenscroft |
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